Design That Feels Good
This simple wooden tape measure is one of my favourite objects. It was a gift from a prior boss, so it holds some sentimental value, but even if it didn’t I would still love this tape measure. The innovation here is not in functionality. The tape measure works like any other would. In fact, there is no button to lock the tape in place, so the help of a friend is often required. But the form of the tape measure itself is beautiful. It fits in my hand perfectly and the wood feels soft and smooth to the touch. The lack of buttons works in favour of the form, which reminds me of me a well worn pebble, despite being made of wood. Even the packaging, a small felt bag, makes the item feel precious. I am also not alone in this feeling. When I bring out the tape measure to show others I often get similar responses. People want to hold it and touch it.
Why does it feel good?
Although I often use the tape measure as a tape measure, due to the inventiveness of the form, it also functions as a type of token. The form has taken on some of the elements of stress relieving objects: The pleasant touch, smooth surface and natural appearance. There is also a satisfying weight to it, and the tape inside moves around slightly if you shake it. I think these sorts of elements make the object seem valuable and special regardless of purpose.[/vc_column_text][/vc_column][/vc_row]